Digital planning from the outset is of fundamental importance. We think of digital in terms of the totality of the digital experience from websites to tablets, online and offline. Although it’s the anchor, it is about more than just the website. Its about the website and then what?
We’ll want to know about your expectations and your ambitions for a digital existence so that we can get a sense of what you need in the virtual world. There’s no doubt that for most, the website is the centre of their digital experience but there are other factors to consider.
How do you plan to use your website and how can we drive traffic to it? How important is it to your business success? It might be the bread and butter revenue stream to ABC and a reference point for XYZ.
We consider which digital marketing channels will attract traffic to the site and can help you develop an overall strategy to meet your objectives.