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Archway Roadmaster

With a staff of 26, Archway in Leitrim, design, manufacture and supply road repair machinery to roads authorities across the UK. The genius of their engineering and the cost efficiencies it brings has gained traction throughout the midlands and north, where they are seen as the 'go to' people by most highway authorities. Building on their success, the company now have designs on southern counties, Europe and further afield.

For the next phase, Archway wanted to tell their brand story and create a meaningful identity. Through our Discovery process, we worked with them to bring their brand into focus and identify their uniqueness, ultimately designing a mark that denotes their brand essence, the ideal of the hybrid and the possibilities of man and machine.