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The ESCRS is Europe's leading organisation for cataract and refractive surgeons and is at the forefront of developments in anterior segment (eye) surgery.

Since 1981, the society has grown to over 5,000 members from almost 100 countries worldwide where it acts as a forum for discussion and learning, ensuring the sharing of global surgical expertise. It delivers a wide range of resources and services to its members.

ESCRS commissioned Principle to help them revisit their brand identity, rethink its divsional brands and to ensure its relevance in a dynamic surgical field. The new brand was unveiled to nearly 10,000 delegates at their flagship annual congress, this year in Barcelona.