call us on: (01) 478 9700
or email .(JavaScript must be enabled to view this email address)

Brand + Digital is a global accomodation management system developed in Ireland. It allows language schools, intern and au pair agencies worldwide to manage bookings and placements with their portofolio of host families.

Principle were involved from the outset, conducting brand development workshops and naming processes through to the design and development of the brand mark and identity system.

As the Homestay project went into full production, we returned to design their website and booking engine, working closley with their in-house development team.


Homestay says:

“We worked with Principle to develop the branding and design for Getting our brand right from the outset was key before planning the website design and content. After initial in depth discussions and taking the time to get to know our business, Andrew and Andy nailed it. We were delighted with their thought processes and the level of understanding they showed of our product and customer base.  For us it was all about differentiating our offering from other websites in the accommodation space and conveying the essence of a “homestay” experience versus staying in a hotel or rental apartment. Principle worked through this process with our internal marketing team and applied their creative magic to develop the language, imagery and design which really brought the brand to life. The logo and tagline “Don’t just visit, Live it” encapsulates the homestay experience. From here Principle developed our tonal guidelines and copywriting style helping us to bring our USP’s to life in an informal fashion that spoke directly to our target audience. Next step was developing the imagery and design for the website which served to bring the whole concept to life.  We are delighted with the finished product and feel the whole process we engaged in with Principle has delivered a site that can readily compete with our multinational competitors. I’d highly recommend working with the creative talent at Principle, the experience was enlightening and fun and the end product exceeded our expectations.”

Tom Kennedy CEO
Co Founder