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Primeline Logistics

Brand + Digital

The Case


Having grown from an express road freight company to a large, fully integrated supply chain solutions provider, Primeline implemented a brand revision programme to ensure that they were communicating at the appropriate level to their client base. Principle were awarded the contract to conduct that brand revision and development programme

Over a twelve month period, we revised the brand and designed a new brand identity system which rolled out on large assets such as warehousing and livery as well as communication material and web. The group now comprises three companies  - Logistics, Express and more recently Sales & Marketing.

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