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Sandals & Greenhouse


Fashion photographer Daniel Holfeld and stylist Roxanne Parker saw an opportunity to rethink the concept of family photography. Joining their unique talents and global shoot experience, they could bring a new standard and expectation to the family shoot. With carefully selected environments, combined with styling, designed to capture each family's unique voice, they set the backdrop for something new…authentic and beautiful family portaiture.

We loved the idea as well as the Sandals & Greenhouse brand name and so we grabbed the opportunity to create the mark with both hands. We knew both Daniel and Roxanne by professional reputation and expected that each commission they undertook would be special. Our solution was to create a monogram brand marque and an elegant identity designed to capture their brand essence as well as endorsing, with a seal of expectation, a special family moment.