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The Case


Teagasc are a large semi-state body of over 1200 employees in research centres, offices and college throughout the country. A diverse range of communications are produced by regional offices as well as corporate HQ.

To help Teagasc maintain consistency and standards in communications across the organisation, they commissioned Principle to design a look and feel for all Teagasc communications. We created a contemporary look to reflect modern Irish farming and standardised all their communications in an extensive brand standards manual.


Teagasc says:

"Teagasc is the agriculture and food development authority in Ireland. Teagasc is involved in various activities stretching across its three Directorates and increasingly involved with outside agencies and private industry. Teagasc Corporate Guidelines communicate the Teagasc brand values of research, knowledge transfer and education, in whatever medium. Teagasc brand attributes are at the core of its identity and everything that bears the Teagasc name must live up to these attributes.

In 2011, Teagasc undertook a comprehensive review of its branding with Principle and a complete set of Guidelines were developed to give clear and easy-to-follow instructions when working with Teagasc’s corporate identity to ensure coherent, cohesive and consistent use.

Principle provided innovative advice and guidance in the most professional, courteous and co-operative manner during the development of Teagasc’s Corporate Guidelines with
consummate attention to detail."

Eric Donald
Head, Teagasc Public Relations and Communications Department