The PIP is a unique personalised stress management system. That may sound a like a mouthful, when in fact it's a friendly, convenient and non-intimidating technology designed to measure your stress and a method that trains you to manage stress at your own convenience. It's a first, a new sector and both unique in form and training methodology.
We loved the simplicity and the convenience of the PIP and wanted to design a brand mark and tagline that would capture the user's imagination. Our brand elements - its shape, the thumbprint and a friendly font all comprised to communicate the essence of the brand: The PIP is unique, personal and friendly and with a little time set aside in your day you can 'pip stress away'.