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The Case


Principle were given the opportunity to help Woodie's visualise a future view for the brand, creating a new brand identity, supported both in-store and across all marketing collateral and brand touchpoints. Needless to say, we jumped at the challenge.

Woodie’s retains considerable brand recognition in the marketplace and therefore we are careful to reimagine and enhance the brand without losing it’s connection with the consumer. Woodie’s aim to introduce the Irish consumer to their new experience and develop their theme of Home and Garden. Our brand mark is redesigned to be welcoming and friendly, to denote the idea that anything is possible. The colour palettes, both core and seasonal as well as graphic elements are carefully chosen to support this enthusiastic theme and give the brand variety and a wide scope in its communications.

In-store, the goal is to improve each customer's experience. We have created a new visual style and set standards across all their point of sale to bring continuity to the customers eye as they browsed the store. Carrickmines in Dublin was chosen as the concept store where we helped Woodie’s realise their vision.

The brand is now rolling out nationwide but the work continues as we bring the brand to life across all touchpoints from Christmas and Summer experience magazines to kitchen and bathrooms, SuperGarden on RTE to Bloom.