Responsive Website Design (RWD) is all the buzz in web design this year and there is a good reason for it.
What is Responsive Website Design?
RWD adapts the site layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries. Simply put, it’s one website that resizes the site to the screen you’re using.
Why use RWD?
With the increasing trend of Mobile viewing (16% of all views), companies have seen the need to create websites that work easily across all platforms. Let’s explore a few of the reasons to choose a RWD site.
The initial push was to create a redirect when a mobile (smaller display) was detected. However, this created a need to maintain content in two separate locations and also did not always provide the user with all the information on the full “desktop” version. Responsive design has proved a solution to this, with the full content available and only the layout changing on the detected device type. This removes the need for multiple sites such as the once popular m.website.com.
A site that has a consistent look and usability across all devices creates a trust between the site and the user. They know that they will always be viewing the same content and not redirected to a different version that may not contain all the content of the full site. (Looking for that small link that says, “go to full site” is annoying). An easy, enjoyable user experience will encourage the user to come back to engage with the site more often.
With all traffic being driven towards a single site, this helps the overall SEO of your site. It is ideal to channel all present and potential links to a single URL instead of splitting it.