Work

Powering Ambition

Background Fertile ground for brand building. The Corcoran Group have a long history of global source and supply. Recognising that there was something special inside the organisation, they believed that there was an opportunity for them to grow their existing base and expand into new markets. Principle were asked to review their brand, give them...
on 16th September 2020

Mini Home by Woodie’s – Creating a Big Brand For Little Ones

Background Imagination at Work We were appointed to create a brand identity for Mini Home by Woodie’s; a new homeware collection created especially for little ones. The range is perfect for any modern playroom, bedroom or nursery with child-sized furniture, cute animal prints, nursery décor, toy storage solutions and whimsical wall art. With a nod...
on 29th April 2020

In a World Full of Motion, Kearys is Constant.

Background In a world full of motion, Kearys is constant. In the rapidly changing face of the motor industry, Kearys Motor Group thought it was the perfect time to re-energise their brand for the journey ahead. If you’re a retailing motor group it can be often difficult to find your own voice amidst the dominance...
on 6th April 2020

Zagg Brands Explore + Experience Event Design

Background ZAGG Brands were looking for help in creating an experience for their special partner events in EMEA and APAC and they were open to ideas. A NASDAQ listed, US headquartered company, ZAGG specialise in products that facilitate modern mobile living. There are seven distinctive brands in the house and the partner events are designed...
on 13th September 2019

Driving Dynamic Associations

Background Producing an international convention or in particular, a large medical congress, is a mammoth task and a small number of companies have the skillset to put it all together. Companies like Agenda in Dublin do it very well and do much more besides. The Agenda board asked Principle to help them refocus the Agenda...
on 10th September 2019

Possibilities Unlimited

Background American Holidays were looking to refresh their brand and asked us to help them evolve it for the next generation of New World tourists. A changing world with internet and call centre tour operators have diluted the customer booking experience but American Holidays have the physical stores, the staff expertise and the in-depth knowledge...
on 2nd August 2019

Gyproc – Making the Difference

Background Story - Building History We were asked to help Gyproc harness the narrative of their complete brand experience, encapsulating their exceptional product solutions, their innovation, expertise, knowledge and technical support and customer service under one banner. For those in building and construction, Gyproc has been synonymous with high quality plaster, plasterboard and drylining systems in...
on 29th June 2019

Senza Limiti – Designed For Everyone

Background - Access all Areas Beautifully designed products transform the everyday world into a safer, more flexible and pleasing environment for everyone. Profilo Smart are designers and manufacturers of elegant, flexible bathroom systems and accessories that are useable and appealing to everyone regardless of age, ability, or circumstance. Led by Italian designer, Luca Mammi, Profilo Smart...
on 1st May 2019

Rebranding DIY for a New Generation of Homemakers

BACKGROUND We were given the opportunity to work with Woodie's and help create a future view for the brand, developing a new brand identity, supported by experiences both in-store and across all marketing collateral and brand touchpoints. Woodie’s had been a staple of Irish retail for twenty five years and recognised that there was an...
on 4th April 2019

Where Corporates & Creators Touchdown

By combining strategic thinking, idea generation and development with corporate/startup fit focussed on mutual success, Red Planet was created to ensure that things will happen. Whereas it might be classified as an accelerator, Red Planet's future view is quite unique and therefore turns the traditional accelerator model on its head. The resulting brand promises to...
on 2nd April 2019
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