It’s only reasonable to predict that the consistency in the brand identity may eventually falter if you don’t set down a few rules.
Brand guidelines provide an instruction for the correct interpretation and usage of the brand elements, i.e. that the brochure is aligned to the packaging, the literature and the website, etc. Having said that, its important to us that the brand identity has the latitude to grow and the flexibility for a broad interpretation and we add that flexible factor into the mix.
Brand guidelines complete the brand toolbox and allow you to work with outside agencies, confident that the integrity of the brand will be delivered consistently.
We have a history of successful long-term relationships with our clients, some spanning decades. So when the core of the brand project is complete, we’d still like to be your primary choice for ensuring that it is rolled out across all brand collateral and touch points.
For ongoing marketing communications we offer you exceptional design and creative thinking with strategic focus and excellent execution.