Fertile ground for brand building.
The Corcoran Group have a long history of global source and supply. Recognising that there was something special inside the organisation, they believed that there was an opportunity for them to grow their existing base and expand into new markets.
Principle were asked to review their brand, give them a fresh perspective and together help them sharpen their focus both inside and out around a clear brand proposition.
We explored the day to day operations with key personnel, developing a base understanding for how they, their suppliers and customers interacted. We broadened into a full team discovery workshop with representation from all departments which gave us a firm understanding of the culture and allowed us develop a clearly defined strategy.