Background – Home Advantage

In his new venture, Tom Kennedy, co-founder of, saw an opportunity to take the homestays and private room rentals sector online and create a new authentic travel experience at affordable prices.

Principle were commissioned to help Tom and his team develop this brand idea and through discovery workshops, naming and breadth of insight, we got the opportunity to design and develop the brand for global accommodation booking platform –

Homestay brand identity development logo
Homestay mobile web design
Homestay brand identity development
Homestay mark concept brand identity development

Brand Strategy – Home is where the Heart is

The live like a local concept was already out there, as was a vast portfolio of affordable rentals but the team had had a vision to dig deeper into that travel experience.

We discovered a traveller looking for something additional – a curious traveller in pursuit of authentic, cultural experiences that the guidebooks often miss. They’re interested in the who as well as the what of the places they visit and where better to experience it than with the help of a Homestay host.

Principle brand agency Dublin homestay brand project tote bag design
Homestay mark concept brand identity development tagline development

Brand Identity – Don’t just visit, live it!

We explored what we love of about home, the tokens of familiarity that we experience everyday and that we treasure.

Looking across cultures these little tokens may look at little different but they’re similar in their value to each us the world over. Drawing from this, we designed a brand identity that tries to underscore a message that although we may travel the world over, each home will be different in some ways and we are at our happiest connecting and coming together to share experiences and stories of life – so why just visit, when you can live it.

Homestay brand development promotional materials lapel pin
Homestay brand development promotional materials backpack
After initial in-depth discussions, and taking the time to get to know our business, Principle nailed it. We were delighted with their thought processes and the level of understanding they showed of our product and customer base.

Tom Kennedy, CEO & Co Founder of

Let′s build a great brand together.