Woodie’s engaged us to design three visual identities to complement their new homeware trend ranges and to provide a wider framework for their own-brand product positioning.
Woodie’s have been market leaders in the Irish home improvement business for over 30 years. Principle have worked closely with them to create their current brand identity that exists across all their marketing touch-points and stores nationwide. So we were very excited when they announced they were launching their very own homeware collection. These new homeware ranges were created to support the strategic ambitions of Woodie’s as as it becomes more inspirational and trend forward in its offering.
From the get-go it was important that Woodie’s current branding would be incorporated into these new separate but connected identities. Woodie’s needed a clear framework that would work with the existing Woodie’s brand. The framework also needed to be flexible enough to express these new trend-based seasonal collections of tableware, textiles and decor as they changed throughout the year.