In a world full of motion, Kearys is constant.
In the rapidly changing face of the motor industry, Kearys Motor Group thought it was the perfect time to re-energise their brand for the journey ahead. If you’re a retailing motor group it can be often difficult to find your own voice amidst the dominance of the various car brands’ own guidelines and rules. Kearys sought to reverse that trend a little by creating a brand identity and narrative that would speak of their expertise, commitment to after-sales and engagement with local community.
Working together with the team in Kearys, the strategic proposition ‘In a world full of motion, Kearys is constant’ is a core statement that the brand is built upon. To begin, we created the ‘K’ mark as an icon for all stakeholders to rally around.