We were appointed to create a brand identity for Mini Home by Woodie’s; a new homeware collection created especially for little ones. The range is perfect for any modern playroom, bedroom or nursery with child-sized furniture, cute animal prints, nursery décor, toy storage solutions and whimsical wall art. With a nod to Scandinavian style furniture, it’s is part of Woodie’s expanding trend-forward own brand offering.
With this in mind we set about creating a flexible suite of naive style illustrations that would reflect the lively feeling of fun and playfulness that children bring to the centre of any family home.
The hand-drawn illustrations, created in-house, are of products included in the collection; with the addition of a couple of animal characters to mirror the cute creatures featured on patterns and prints within the range. To create a childlike twist, each object has been portrayed with a simple flat rendering style and a rudimentary sense of perspective, using very basic shapes and lots of colour.
Similarly with the logotype – we embraced the unpolished look with hand-drawn diverse letterforms to create a sense of spontaneity. Despite the convivial assets the implementation of the brand is purposefully punchy and bold creating an intentionally simple look in a way that can appeal to both children and parents alike.
Lifestyle interior photography by Doreen Kilfeather with creative direction and styling by Orla Neligan at Corner Shop Productions.
