OVERVIEW
A better way to sell.
Regardless of organisation size, it seems everyone is looking to automation and digital tools these days to scale sales. But when broad team performance and deep client engagement is required to win that business, those tools will fall short. Animis was founded with a mission to transform how B2B sales teams capitalise on large sales opportunities. The founders asked us to help them craft an identity that would encapsulate the Animis offering and communicate it to a global audience.
Just add people.
Together with Gillian Colhoun, strategist and writer, we got under the hood of complex sales processes. Animis is a collaborative software platform that unites teams, bringing together their collective capabilities, to win more deals. Unlike rigid tools and outdated top-down models that keep sales opportunities spinning in the mud, Animis wins on autonomy, continuous improvement and collaborative knowledge-sharing. The challenge for us was to simplify the complex and craft a compelling proposition and identity.
Simplify the sale.
Animis outlined to us typical complex sales journeys and the challenges that teams were facing. Looking at how teams interacted and progressed we created a representation of this dynamic process. These journeys and team interactions fuelled the base of our visual solution. For the brand mark we captured the dynamic of team interactions, encasing it within a holistic A form.
One of our takeaways in the process was to understand that individuals within teams had many roles outside of the sales process. We wanted Animis to empathise with that a little in the brand. For this we developed our journey graphic and a suite of icons.
Release the brilliance.
Ultimately, Animis is a collaboration platform that simplifies complex sales journey and gives business the best chance of success. By enabling tech, finance and production teams to feed into the sales process, it clears blockages in the pipeline and releases the brilliance of salespeople.
Over the following months we brought the Animis brand proposition to life and market in video, website, event design and presentation.
WHAT WE DELIVERED
Brand Strategy
– Workshop
– Brand Alignment
– Brand Positioning
– Tone of Voice
– Tagline
– Messaging
Brand Identity
– Visual Brand Identity
– Verbal Brand Identity
Brand Expression
– Website
– Presentation Decks
– Video
Ultimately, Animis is a collaboration platform that simplifies complex sales journey and gives business the best chance of success. By enabling teams to perform it clears blockages in the pipeline and releases the brilliance of salespeople.
We felt the brand needed to communicate its appreciation of the challenges that teams often face -that each team member was on an individual journey too, yet contributing to the win.
