A life-changing investment.

UNICEF operates in over 190 countries, driven by a mission to protect every child, no matter where they are or the dangers they face. In emergencies, they are often the first to respond and the last to leave. Beyond immediate crises, UNICEF also addresses long-term challenges, such as combating preventable diseases.

The Covid-19 pandemic caused a significant drop in global vaccination rates, leading to the resurgence of diseases once under control. As global attention shifted rapidly from one emergency to another, UNICEF faced the challenge of ensuring that critical issues like childhood vaccinations remained a priority and didn’t fade from public consciousness.

The Vaccine Challenge.

UNICEF Ireland approached us to develop a brand and messaging strategy for a new Vaccine Fund aimed at attracting philanthropic and corporate donors. The goal was to secure funding for the production, supply, and delivery of vaccines, wherever and whenever they are needed.

A Life-Changing Investment.

Globally, UNICEF had recently launched their “Shape the Future” platform, collaborating with some of the world’s most prominent philanthropists, trusts, and corporations. The Vaccine Fund was designed to align with and contribute to this broader initiative. Our objective was to craft a proposition that would resonate with high-impact donors by emphasising outcomes and a clear return on investment (ROI).

We introduced the overarching proposition: Make a life-changing investment. Whether targeting philanthropists or C-suite executives, the message was clear: contributing to this fund could yield groundbreaking results for children worldwide and help shape their future. The opportunity to play a transformative role in global health and leave a lasting legacy made this proposition uniquely compelling.

The messaging was built around four core pillars:

• Collective Momentum – The powerful impact of joining forces through the fund.
• Proactive Innovation – Funding vaccine production and optimising supply chains.
• Transformational Impact – Strengthening healthcare infrastructure in developing countries.
• Possibility Unfolds – Creating brighter futures for every child.

Beyond a Drop in the Ocean.

The Vaccine Fund’s branding reflects the strength of collective action and the transformative power of vaccines. The sunflower was chosen as a visual symbol, representing health, hope, and growth. We tapped into the broader UNICEF palette and used new colours to complement their signature cyan to create a fresh and engaging look.

The available photography, vivid and impactful, brought the narrative to life, allowing us to take donors on a journey from the fund’s mission to its tangible outcomes. The result is a compelling story that highlights the critical importance of vaccines and the profound difference this initiative can make.