We were asked to ensure that they were communicating to all three of diverse customer segments – those that required a freight forwarding service, those that required an integrated logistics service and those that required a full supply chain solution.
Of course, there are boxes and pallets to start with but there is movement and systems supporting that rolling stock. The identity pattern is designed to allow the audience its own impression – interpreting boxes, direction flows and integrated systems. The ‘Forward Thinking’ tagline reaches out to their future ambitions while offering a tip of the hat to their base Express service.
The brand was rolled out across immediately across all assets – five depots and an inventory of over 400 units livery.