Project Background – Growing Pains
SureSkills identified a need to re-focus their brand vision, their proposition and to ultimately create a new brand identity that spoke of who they are today.
Based in the centre of Dublin, SureSkills were founded 20 years ago as a provider of IT training and certification to both corporate clients and individuals. As their expertise has grown the company extended to offer global learning services to large corporates worldwide, enabling clients to outsource their training requirements. A third business unit, SureSkills also provide consultation and IT solutions to companies with a specialty in server migration. These three successful business units are operating under the SureSkills brand with offices in Dublin, Belfast, London, Texas and Ottawa. However, the directors recognised that their identity did not reflect the depth or breadth of their current activity.