Background
ZAGG Brands were looking for help in creating an experience for their special partner events in EMEA and APAC and they were open to ideas.
A NASDAQ listed, US headquartered company, ZAGG specialise in products that facilitate modern mobile living. There are seven distinctive brands in the house and the partner events are designed to introduce leading communications retailers to what’s new and exciting in each one. Our challenge was to go on the journey as one of these retailers, get inside the experience, improve it and ensure it becomes a Special Partner Event.