Principle | Branding & Creative Agency | Dublin, Ireland

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We design brands that shape your business for better business.

We’re a creative team of designers, writers, and strategists living and breathing all things brand. Our happiest moments come when we’re working side-by-side with passionate founders, CEOs, and leadership teams, helping them blaze new trails and breathe fresh energy into their brands from the inside out.

Over the past 30 years, we’ve learned that every business or brand has something truly unique to offer. It’s that simple, valuable idea that sets you apart. Our job as your creative partner is to help you discover that big idea and craft it in the most engaging, inspiring way possible.

Whether we’re helping you build something new or re-energising a brand that’s been around the block, the journey is always full of excitement. We combine strategic thinking, creative exploration, and a curious mindset to uncover new opportunities and unlock possibilities you might not have seen before.

If you’re ready to start that journey and want a creative partner who’s with you every step of the way, we’d love to hear from you.

What We Deliver

Brand Strategy

Defining a brand strategy and a clear focus for the road ahead. We define positioning that connects your ‘who’ and  ‘why’ to your customer’s need. 

– Research & Insight
– Brand Positioning
– Brand Proposition
– Messaging Framework
– Naming

Brand Voice

How you sound is as important as how you look. We transform your brand’s personality into a unique voice and verbal identity.

– Tone of Voice
– Verbal Brand Identity
– Copywriting

Brand Identity

Creating the visual identity system, designing the brand assets and visual language. We give you the tools to communicate anywhere.

– Visual Brand Identity
– Visual Language
– Brand Standards

Brand Experience

Crafting an engaging brand experience both on and offline takes attention to detail. We design interactions and experiences that are consistently on-brand and on message.

– Customer Communications
– Corporate Communications
– Employee Value Propositions
– Digital & Social Media
– Interiors, Event & Exhibition

Digital

Developing impactful digital brand experiences, blending strategy and user centric design. Website, motion or a cohesive social media presence, we elevate your brand and captivate your online audience.

– UX/UI
– Website Design
– Social Design
– Motion Graphics
– Video

Campaign

Creativity that brings your vision to life with engaging concepts and compelling messaging. We craft memorable campaigns that capture attention and drive results across all platforms.

– Campaign Creative
– Copywriting
– Design
– Digital & Social Media
– Press & OOH

Explore Our Projects
Working with Principle has been an incredible experience from start to finish. The creativity and innovation the Principle team brought to the table were exceptional. Every interaction felt collaborative, and they always made sure our voice and vision were front and centre. The result was a beautifully crafted, compelling brand that perfectly captures who we are and resonates deeply with our customers. Principle are a true partner in bringing a brand to life.
Danny O'NeillCEO, Animis Labs.
Danny O'Neill
Having spoken to other agencies, Principle impressed us most by their grasp of the brand challenges our business was facing. The strategic and creative process that followed was invigorating, challenging our team to see our brand with new perspectives. We're now on a strong footing for growth, energised by a fresh new identity, with purpose and clarity.
Niall McConnellCEO, Convergent
Niall McConnell
Initially we thought we just needed a logo refresh but this was only part of a larger brand puzzle that we needed to consider. Principle's process helped us identify opportunities to re-align our corporate and product identities. They're an experienced and approachable brand partner and we’re very happy with the result.
Dave ReddyCEO, Soft Telecom
Dave Reddy
We felt that Principle really got what we were about, helping us to identify the essence, vision, mission and brand strategy. More importantly they clearly got into the mind-set of our customers – who really know the truth about what you offer.
Mark EganCEO, SureSkills
Mark Egan
We have successfully launched a new brand that has been well received around the world and we credit the team at Principle with helping to achieve this. As a partner to work with who is patient, empathetic, professional and committed, I can’t recommend Principle highly enough.
Mark HeddermanCEO, Custom House Group (acquired by Apex Group)
Mark Hedderman
I wanted to compliment you and your team for the incredible work that you've all put in to helping us show ourselves in the best light. It is hard to believe that it would be possible to achieve the brief but Principle absolutely nailed it. We look forward to continuing on our re-branding journey together.
Bill KearyChairman, Kearys Motor Group
Bill Keary
We set Principle a challenge for our legacy giving brand - to develop uplifting creatives and messaging that could sit within our parent architecture while standing out from our humanitarian campaigns. Principle were a joy to work with. They understood our audience and delivered a brand toolkit with a distinct tone and personality.
Pauline MurphyLegacy Gifts Manager, UNICEF Ireland.
Pauline Murphy
Principle demonstrated an understanding of our brand and the objective of the new brand campaign. While being very open to our input and feedback, the team challenged us when necessary to ensure we stayed on target for the overall objective. The resulting platform forms a solid basis for our brand communications activity for the next number of years.
Wayne MurphyMarketing Manager, Gyproc.
Wayne Murphy
I have worked with Principle now for a number of years and would have no hesitation recommending them for any design project, particularly related to visual identity. The team have a natural aptitude for translating ideas in design and capturing the essence of corporate brand values.
Elaine PhillipsHead of Marketing, The Convention Centre Dublin.
Elaine Phillips

We’ve been working with…

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