Principle | Branding & Creative Agency | Dublin, Ireland

Brands, strategy, creative and design - the stories behind the projects we love to shout about.

Creating a better future brand.

RE-TURN  Brand Strategy & Identity Programme

Capturing a Wild Atlantic Spirit.

O’DRISCOLL’S IRISH WHISKEY  Brand Identity & Packaging

Release the brilliance.

ANIMIS LABS Brand Identity Project

Identity Unbound.

CONVERGENT  Full Branding Programme

Rewriting a child’s future.

UNICEF IRELAND  Full Branding Programme

Making billing make sense.

SOFT TELECOM  Full Branding Programme

Rebranding the American holiday.

AMERICAN HOLIDAYS  Full Brand Strategy, Identity Programme

A brand for a world in motion.

KEARYS MOTOR GROUP  Full Branding Programme

Branding the home of DIY.

WOODIE’S  Full Branding Programme

Crafting a big birthday.

WOODIE’S 30 YEAR ANNIVERSARY  Identity & Event Design

Powering global ambition.

CORCORAN GROUP  Full Branding Programme

Branding Dublin’s iconic venue.

THE CONVENTION CENTRE DUBLIN  Full Branding Programme

Positioned for thought leadership.

GYPROC IRELAND  Brand Positioning Project

Seize the data. Ignite potential.

REAL WORLD ANALYTICS  Full Brand Strategy & Identity Programme

An accessible brand refurb.  

PROFILO SMART  Full Brand Project

Primed for a brand refresh.  

PRIMELINE  Brand Identity Project

Designing an event experience.

ZAGG BRANDS  Event Design

Don’t just visit, live it.

HOMESTAY  Brand Identity Project

Driving dynamic associations.

AGENDA COMMUNICATIONS  Full Brand Project

Be tomorrow ready.

SURESKILLS  Full Branding Programme

Collections with Woodie’s.

WOODIE’S HOME COLLECTIONS  Brand Identity & Packaging

Refining a fund specialist. 

CUSTOM HOUSE GROUP  Full Branding Programme

Creating an identity just for fun.

WOODIE’S – MINI HOME  Brand Identity & Packaging

Rebranding a society with vision.

ESCRS  Full Brand Project

A brand made for makers. 

RED PLANET  Branding Project

An identity forged in steel.

SHEARFLINT  Branding Project

We’d love to chat about your new brand, brand refresh, campaign creative or ongoing design needs.