Principle | Branding & Creative Agency | Dublin, Ireland

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Brands, strategy, creative and design - the stories behind the projects we love to shout about.

Positioning the protection pioneers.

Positioning the protection pioneers.

ZAGG ON DEMAND
Positioning, Visual & Verbal Identity Refresh

Making a life-changing investment.

Making a life-changing investment.

UNICEF VACCINE FUND 
Brand Strategy & Identity Programme

Creating a better future brand.

Creating a better future brand.

RE-TURN 
Brand Strategy & Identity Programme

Capturing a Wild Atlantic Spirit.

Capturing a Wild Atlantic Spirit.

O’DRISCOLL’S IRISH WHISKEY 
Brand Identity & Packaging

Release the brilliance.

Release the brilliance.

ANIMIS LABS 
Brand Identity Project

Identity Unbound.

Identity Unbound.

CONVERGENT 
Full Branding Programme

Rewriting a child’s future.

Rewriting a child’s future.

UNICEF IRELAND 
Full Branding Programme

Powering global ambition.

Powering global ambition.

CORCORAN GROUP 
Full Branding Programme

Driven to make you smile.

Driven to make you smile.

CARSTORE
Positioning, Brand Visual & Verbal Identity

Making billing make sense.

Making billing make sense.

SOFT TELECOM 
Full Branding Programme

Positioned for thought leadership.

Positioned for thought leadership.

GYPROC IRELAND 
Brand Positioning Project

A brand for a world in motion.

A brand for a world in motion.

KEARYS MOTOR GROUP 
Full Branding Programme

Crafting a big birthday.

Crafting a big birthday.

WOODIE’S 30 YEAR ANNIVERSARY 
Identity & Event Design

Branding the home of DIY.

Branding the home of DIY.

WOODIE’S 
Full Branding Programme

Branding Dublin’s iconic venue.

Branding Dublin’s iconic venue.

THE CONVENTION CENTRE DUBLIN 
Full Branding Programme

Rebranding the American holiday.

Rebranding the American holiday.

AMERICAN HOLIDAYS 
Full Brand Strategy, Identity Programme

Seize the data. Ignite potential.

Seize the data. Ignite potential.

REAL WORLD ANALYTICS 
Full Brand Strategy & Identity Programme

An accessible brand refurb.  

An accessible brand refurb.  

PROFILO SMART 
Full Brand Project

Designing an event experience.

Designing an event experience.

ZAGG BRANDS 
Event Design

Primed for a brand refresh.  

Primed for a brand refresh.  

PRIMELINE  
Brand Identity Project

Be tomorrow ready.

Be tomorrow ready.

SURESKILLS 
Full Branding Programme

Don’t just visit, live it.

Don’t just visit, live it.

HOMESTAY 
Brand Identity Project

Driving dynamic associations.

Driving dynamic associations.

AGENDA COMMUNICATIONS 
Full Brand Project

Creating an identity just for fun.

Creating an identity just for fun.

WOODIE’S – MINI HOME 
Brand Identity & Packaging

Refining a fund specialist. 

Refining a fund specialist. 

CUSTOM HOUSE GROUP 
Full Branding Programme

Collections with Woodie’s.

Collections with Woodie’s.

WOODIE’S HOME COLLECTIONS 
Brand Identity & Packaging

A brand made for makers. 

A brand made for makers. 

RED PLANET  
Branding Project

Rebranding a society with vision.

Rebranding a society with vision.

ESCRS 
Full Brand Project

An identity forged in steel.

An identity forged in steel.

SHEARFLINT  
Branding Project

We’d love to chat about your new brand, brand refresh, campaign creative or ongoing design needs.

Let’s Talk