OVERVIEW
Intelligence from Insight.
Real World sought to redefine its role as a partner in business intelligence, helping retailers turn data into actionable insights. Principle collaborated with the team to craft a strategic repositioning, renaming the company Real World Analytics to better capture its purpose and innovative spirit.
The new brand proposition, Ignite Potential, encapsulates their mission to empower retailers with data-driven decisions. A dynamic visual identity draws inspiration from analytics, featuring graph-inspired motifs and vibrant contrasts, complemented by engaging, purposeful copy. This creative system highlights their role as problem solvers and innovators, transforming complex data into growth opportunities with clarity and precision.
Real World were looking to reposition themselves as partners in business intelligence by providing actionable insights and growth potential to retailers across all sectors of the high street, both in Ireland and the UK.
Real World is one of Ireland’s most innovative retail data solutions agencies, specialising in the capture and analysis of retail data. Principle was asked to assist the team to identify and articulate a new position and to design a new brand identity and experience. Working closely with the partners, the company name was changed from Real World Retail, to Real World Analytics, more correctly reflecting their offering.
Seize the data.
Discovering data is one thing, translating it into actionable insights in another thing altogether. This is at Real World’s heart – placing actionable insights into the right hands at the right time. In a workshop, we discussed the brand in-depth with the Real World team and discovered a shared mission throughout the room to go beyond data science and ultimately make customer’s lives more successful, empowering them to make better decisions.
Ignite Potential.
The objective was to help Real World align this mission with an identity that would encapsulate their true purpose.
Their proposition appeals to a variety of retailers and we wanted the identity to reflect their dynamic, innovative and curious nature. By focusing on this trait, we designed a brand system that encompassed a broad visual and verbal identity, expressed across a suite of printed and online communication within the customer proposition – Ignite Potential.
Visual analytics as a theme offered a myriad of graphic references for us to delve into, which we indulged for the identity. The mark is a reference to a world of analytics while the brand imagery makes use of graphs and charts. We used copy to add personality and bring the brand to life in a playful way. Dark neutrals and almost fluorescent colours complement each other, reflecting the insights brought into focus.
WHAT WE DELIVERED
Brand Strategy
– Research & Insight
– Workshops
– Brand Alignment
– Brand Positioning
– Tone of Voice
– Messaging
Brand Identity
– Visual Brand Identity
– Verbal Brand Identity
Brand Expression
– Web Assets
– Presentations
– Marketing Literature
– Environmental
Discovering data is one thing, translating it into actionable insights in another thing altogether. This is at Real World’s heart – make better decisions.
We designed a brand system that encompassed a broad visual and verbal identity, expressed across a suite of printed and online communication within the customer proposition – Ignite Potential.
