Principle | Brand & Design Agency | Dublin, Ireland

By combining strategic thinking, idea generation and development with corporate/startup fit focussed on mutual success, Red Planet was created to ensure that things will happen.

Whereas it might be classified as an accelerator, Red Planet’s future view is quite unique and therefore turns the traditional accelerator model on its head.

The resulting brand promises to be a destination rather than a workspace, a place where above all else they will be makers, not just conceivers.

This has been an exciting project and we really got our teeth into it. Red Planet wanted a studio to look at the project in a different way and challenge them as they would their own clients. Ultimately it’s a challenging, fun and clever brand identity that captures their personality and proposition perfectly.

Red Planet was acquired by Deloitte in 2017.

We needed a brand identity to fit our ambition. We met with Principle and instantly liked the team and importantly we loved their process. Principle’s scientific approach to understanding our comapny’s essence and purpose meant that our workiing relationship was structured and driven towards the ultimate goal of building an identity and brand that resonates with our customers. Principle delivered everything we asked for, and more.


Let′s build a great brand together.