Red Planet launched this week to what I am sure was some anticipation among the accelerator and start-up community and with interested eyes from those tasked with NPD in the corporate sector.
Their future view is unique, combining strategic thinking, idea generation and development and a corporate/startup fit that is designed to make things happen. However, it’s a story that they can tell better than us – ourredplanet.com.
Our own involvement and case study to follow but suffice to say for the moment that this has been an exciting project and we really got our teeth into it. Karl and Bernard at Red Planet wanted a studio to look at the project a little different and challenge them as they would their own clients. The resulting brand promises to be a destination rather than a workspace, a place where above all else they will be makers, not just conceivers. It’s a challenging, fun and ultimately clever brand identity that captures their personality and proposition perfectly.