Principle | Brand & Design Agency | Dublin, Ireland

Woodie’s sponsorship award win: simply heroic.

At the end of one of the wettest November days, a couple of us donned our tuxes and joined the Woodie’s marketing team at the Irish Sponsorship Awards in the Burlington (or is it the Clayton?).

Hailo, cheerio. Sad to see it go.

Principle brand agency Dublin Hailo blogpost

I would believe that when you have created a brand name, one that’s distinctive and ownable, one that has successfully identified itself with a sector just as Hailo has, the next step to throw that away and go back to a generic name such as MyTaxi must have been a difficult one, but that’s mergers I guess.

Destination: Red Planet.

Red Planet launched this week to what I am sure was some anticipation among the accelerator and start-up community and with interested eyes from those tasked with NPD in the corporate sector.

The CCD secures a hat-trick at the MIMA Awards

At the end of one of the wettest November days, a couple of us donned our tuxes and joined the Woodie’s marketing team at the Irish Sponsorship Awards in the Burlington (or is it the Clayton?).

Senior Design Contract

Principle brand agency Dublin logo brandmark building blocks

I would believe that when you have created a brand name, one that’s distinctive and ownable, one that has successfully identified itself with a sector just as Hailo has, the next step to throw that away and go back to a generic name such as MyTaxi must have been a difficult one, but that’s mergers I guess.

New to the Design Team

Principle brand agency Dublin logo brandmark reversed paint

I would believe that when you have created a brand name, one that’s distinctive and ownable, one that has successfully identified itself with a sector just as Hailo has, the next step to throw that away and go back to a generic name such as MyTaxi must have been a difficult one, but that’s mergers I guess.

Unlocking Brand Personality Through Archetypes

I would believe that when you have created a brand name, one that’s distinctive and ownable, one that has successfully identified itself with a sector just as Hailo has, the next step to throw that away and go back to a generic name such as MyTaxi must have been a difficult one, but that’s mergers I guess.

Start-ups Need to Start Right.

Principle brand agency Dublin core values

I would believe that when you have created a brand name, one that’s distinctive and ownable, one that has successfully identified itself with a sector just as Hailo has, the next step to throw that away and go back to a generic name such as MyTaxi must have been a difficult one, but that’s mergers I guess.

Let’s Be Responsive

I would believe that when you have created a brand name, one that’s distinctive and ownable, one that has successfully identified itself with a sector just as Hailo has, the next step to throw that away and go back to a generic name such as MyTaxi must have been a difficult one, but that’s mergers I guess.