Working with Principle has been an incredible experience from start to finish. The creativity and innovation the Principle team brought to the table were exceptional. Every interaction felt collaborative, and they always made sure our voice and vision were front and centre. The result was a beautifully crafted, compelling brand that perfectly captures who we are and resonates deeply with our customers. Principle are a true partner in bringing a brand to life.

Having spoken to other agencies, Principle impressed us most by their grasp of the brand challenges our business was facing. The strategic and creative process that followed was invigorating, challenging our team to see our brand with new perspectives. We're now on a strong footing for growth, energised by a fresh new identity, with purpose and clarity.

Initially we thought we just needed a logo refresh but this was only part of a larger brand puzzle that we needed to consider. Principle's process helped us identify opportunities to re-align our corporate and product identities. They're an experienced and approachable brand partner and we’re very happy with the result.

We felt that Principle really got what we were about, helping us to identify the essence, vision, mission and brand strategy. More importantly they clearly got into the mind-set of our customers – who really know the truth about what you offer.

We have successfully launched a new brand that has been well received around the world and we credit the team at Principle with helping to achieve this. As a partner to work with who is patient, empathetic, professional and committed, I can’t recommend Principle highly enough.

I wanted to compliment you and your team for the incredible work that you've all put in to helping us show ourselves in the best light. It is hard to believe that it would be possible to achieve the brief but Principle absolutely nailed it. We look forward to continuing on our re-branding journey together.

We set Principle a challenge for our legacy giving brand - to develop uplifting creatives and messaging that could sit within our parent architecture while standing out from our humanitarian campaigns. Principle were a joy to work with. They understood our audience and delivered a brand toolkit with a distinct tone and personality.

Principle demonstrated an understanding of our brand and the objective of the new brand campaign. While being very open to our input and feedback, the team challenged us when necessary to ensure we stayed on target for the overall objective. The resulting platform forms a solid basis for our brand communications activity for the next number of years.

I have worked with Principle now for a number of years and would have no hesitation recommending them for any design project, particularly related to visual identity. The team have a natural aptitude for translating ideas in design and capturing the essence of corporate brand values.