Principle | Brand & Design Agency | Dublin, Ireland

Digital Design

Packaging Design

The shelf is a very competitive space. To a retail consumer presented with choices, your packaging is the last opportunity you have to communicate the brand message and create that connection. Even on an online shelf, devoid of touch and physicality, the consumer will still get a sense of satisfaction, post-purchase albeit, when the package arrives and they find it’s well designed and manufactured.

Therefore packaging solutions needs to have emotive, informative and physical qualities to reward the purchaser. Some may be highly conceptual and present a stronger emotional, or sensory connection, whereas others will require more pertinent information to the fore. Our design team create packaging to satisfy all three attributes in varying balances.

We work with packaging engineers and box makers to bring our visualisation to a physical form and present clients with creative solutions that sell products.

  • Structural Design
  • Prototyping
  • Graphic Design