When you think about it, your brand is used as often in an oral sense as it is experienced visually. Therefore, the name has to stick and create that connection without the need for visual cues. It’s got to say something about itself as it’s in use all of the time – “Our new brand is called Pure”, “Pick me up a bar of Dairy Milk; “This is John from Numum”.
We create names that are specific, ambiguous, formal, emotional, suggestive, descriptive and even nonsensical, but when used in context, our names will make absolute sense for your brand.