Principle | Brand & Design Agency | Dublin, Ireland

Brand Development

What is a brand’s visual language?

Think of it like this. If your logo was a planet, the sun would be your vision and your verbal and visual language would represent the other planets of this solar system. It’s a wholly interdependent relationship.

Your brands visual language and styling are the other elements in the toolbox. It’s the brand’s graphic elements, the assets or building blocks of the brand message, that when combined complete your brand’s visual identity.

Your brand will have a visual tone of voice. It may be contemporary, quirky, formal or maybe, fun. We consider numerous graphic elements – typographic styles, colour palettes, illustration and photography to communicate its tone of voice. We design layouts and formats that are expandable, allowing you to build visual communications in any situation.

  • Graphic Styling
  • Typography
  • Colour Palette
  • Illustration
  • Photography
  • Formats/grids