Having spoken to other agencies, Principle impressed us most by their grasp of the brand challenges our business was facing as we tried to codify its many facets into an engaging brand. The strategic and creative process that followed was invigorating, challenging our team to see our brand with new perspectives. Now complete, we’re on a strong footing for growth, energised by a fresh new identity, with purpose and above all, clarity.

Initially we thought we just needed a logo refresh and had approached Principle with a brief. It quickly became apparent this was only a part of a larger brand puzzle that we needed to consider. The Principle team took us through their brand workshop and discovery process to help us identify opportunities to re-align our corporate and product identities. They are an experienced and approachable brand partner and we’re very happy with the result. I have no hesitation in recommending Principle to other companies in a similar position.

We felt that Principle really got what we were about, helping us to identify the essence, vision, mission and brand strategy. More importantly they clearly got into the mind-set of our customers – who really know the truth about what you offer.

We have successfully launched a new brand that has been well received around the world and we credit the team at Principle with helping to achieve this. As a partner to work with who is patient and empathetic as well as professional and committed, I can’t recommend Principle highly enough and we will continue to use them long into the future.

Just putting the final touches to our preparation for our sponsorship of the Cork Chamber Dinner this evening and I felt it would be remiss of me not to compliment you and your team profusely for the incredible work that you have all put in to helping us show ourselves in the best light tonight. It is hard to believe that it would be possible to achieve the brief. However, the team at Principle have absolutely nailed it. Well done and thank you so much. We look forward to continuing on our re-branding journey together.

UNICEF Ireland worked with Principle in developing a unique brand proposition for our legacy giving campaign. The challenge we set Principle was to develop uplifting and inspiring creatives and messaging which could sit within our parent brand architecture and importantly stand out from our ongoing humanitarian and emergency campaigns. Principle were a joy to work with throughout the project and delivered on time and within budget. They understood our audience and delivered a brand toolkit which has a distinct tone and personality and are continuing to work with them across the development of our ongoing legacy giving campaign.

Principle demonstrated an understanding of our brand, business & customers and the overall objective of the new brand communications campaign. While being very open to our input and feedback, the team challenged as they felt necessary to ensure we stayed on target for the overall objective. I am very pleased with the result and the resulting platform forms a solid basis for our brand communications activity for the next number of years and beyond.

I have worked with Principle now for a number of years and would have no hesitation recommending them for any design project, particularly related to visual identity. The team have a natural aptitude for translating ideas in design and capturing the essence of corporate brand values.